Penetrated the European Wellness Market with an End-to-End Launch Strategy
Douglas of Karasomes worked for years on his product to ensure he was offering top of the line nutritional benefits to truly help individuals who were not seeing any results from standard capsule or powder supplements. He knew that he needed not only a brand, but a complete end-to-end launch strategy, in order to launch his product line across Europe (most specifically in Germany) on both Amazon and Shopify.
The most important piece of this endeavor by far was creating strong product messaging to clearly explain how liposomes are superior to other options on the market, and why Karasomes is the best solution available to those looking to improve their mental health. I then used the messaging to develop simple but effective brand visuals, and execute the copywriting and branding across every touchpoint of the Karasomes launch. This included product labels and boxes, a full Shopify site and Amazon storefront with A+ content, email flows, paid marketing ad creative, and more. Ranging from benefits such as reduced stress to an improved mood, Karasomes is now well-positioned to dominate the German market and stand out against the competition within the liposomal wellness category.
