• I spent over 6 years in NYC at a fast-paced agency developing products and creating brands

• I originally started freelancing for fun, but ended up with more clients than expected and quickly built up a strong reputation as a branding, product, and packaging expert

• I hired my first business coach in September 2021 and quit my full-time job shortly after in October.

And then… after one eye-opening conversation with my coach… I suddenly realized a horrible thing

I still didn’t feel like I was really helping anyone

I was trying to sell extremely complex, expensive branding packages to people who hadn’t even validated their product yet.

I watched client after client struggle to get sales after launch, many of whom gave up. Their brand might have looked incredible, but because they were lacking a value proposition or other foundational marketing resources that were more crucial to the process, they weren’t able to get a foothold in saturated markets.

This led to the life-changing realization that instead of focusing on design deliverables and price tags, I needed to focus on results.

Once I came to this conclusion, I was up all night putting together new package options based on client experience level and product viability… and I sold the first iteration of my base package within 24 hours of creating it to the first person I pitched (check out Dillon’s review here!).