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Boutique product launch management, services, and consulting for purpose-led wellness, beauty, & self-care brands
Do you have a product manufactured and ready to sell or in the process of being developed, but need help with what comes next? I’m here to provide holistic, expert-level guidance & professional resources to build the foundations of your unique e-commerce journey, get your product and brand to market, and set you up with all of the components you need to tilt the odds of success in your favor to win consistent sales – even in the most saturated of spaces.
★ Featured in DesignRush Packaging Design Awards for Best in Beauty 2024
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Hi, I’m Gina Herrera
The fact is, design can have an incredible impact on sales - IF you have sales to have an impact on in the first place.
My prior agency position involved managing a creative team with the singular goal of getting new products out there, from ideation and pitch stages to development and placement on retail shelves and in online stores. And so I started thinking...
What could I bring to the table from that past experience, outside of killer design skills, to help my clients have the best possible chance of winning sales?
Today, 3 years later, I am providing the support that new entrepreneurs actually need - from initial brand development, product messaging, and websites to marketing strategy, ad creative, & advisory consulting
My clients have been featured in Elle, Forbes, Cosmopolitan, the NY Times, Vice, and other media outlets, and can be found in a wide variety of wellness categories ranging from skincare and supplements to fertility and mental health. And best of all, I finally feel like I am truly providing the support that new entrepreneurs actually need.
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